Business Solutions
Search Engine Optimization & Internet Marketing Management as a Service
Kingsrealm full service solution can provide your company with a top flight internet marketing team integrated with your marketing organization. Our complete e-marketing infrastructure can also fully supplant the need for internal systems and resources giving you all the internet marketing power of the world’s leading companies without the burden of internal resource ramp up. Contact us for Staffing, Consulting, Training, Evaluation, Strategy and Roadmap Development… request a proposal.
Service Packages Include:
Keyword Research
Intelligent keyword research is essential for reaching the right audience. A key service we provide is to research and identify the primary keywords for your products and services to target with your online marketing campaigns. We will expand your existing target keyword list to include many more “long tail” phrases that are relevant to your business. We will then use keyword search frequency and your website content to make keyword target and content optimization recommendations.
Competitive Analysis
We study the competitive marketplace for your chosen keywords. Typically your direct competitors and many others will be competing for a share of the traffic on your keywords. It is important to understand this competitive keyword search landscape so you can identify the key areas of weakness and opportunity. Our competitive analysis reports enable this essential research.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing content, domain visibility, and technical aspects of your website to improve the volume and quality of traffic to a web site from search engines via “organic” search results. These organic search results are the ones that appear in the main body of the search results page. Many studies have shown that these organic search listings on the first page of results are clicked on more often than the sponsored search listings–which is why it is so crucial that companies optimize their websites for first page results placement. Our SEO process is based on over 12 years of research and experience getting our clients‘ sites to the first page of organic search results.
Pay-Per-Click Advertising (PPC)
While SEO will bring sales and brand recognition over time the fastest way to drive immediate sales is with PPC advertising. Pay-Per-Click (PPC) ads are the sponsored listings that appear at the top and on the right side of the organic search listings. Each time someone clicks on your PPC ad, you pay the search engine provider for that click. Our PPC marketing experts set up and manage cost-efficient PPC campaigns. PPC advertising offers the benefits of full control over your ad copy and keyword targeting. Combined with an effective SEO campaign, PPC can further enhance your brand’s exposure in the search engines and increase sales.
Search-Friendly Web Design
All Too often web designers will build websites that look pretty, but don’t get results. With our web design services, we focus on creating a SEO integrated website that works both for your customers and the search engines. Any public facing company website that is used for marketing purposes must incorporate every Search Engine Optimization tactic by design. If SEO is only an after-thought you could find that extreme cost and time may be required to mitigate a poorly pre-planned design strategy.
Local Search Optimization
Our local search optimization services help businesses be found by people searching for local businesses in their community. The amount of people searching for local services continues to increase, so the opportunity to get more business from local search is also growing. If you have a local storefront or service station this service is both practical and beneficial often resulting in dramatic increases of walk in traffic and customer phone inquiries.
Social Media Optimization
Social media has emerged as a huge part of the web landscape. For many youth focused products and services having targeted social profiles across multiple social networks is an extremely useful and productive method of reaching your target demographic. When properly executed, social profiles on social networking sites improve your image, build your brand, and send more traffic to your website. We can create a social media optimization strategy that will work for your business.
Website Analytics
We will implement and analyze your website analytics reports to determine which keywords and search engines are driving traffic to your site, and which of those keywords convert new customers. This type of data helps us understand what is working and make the necessary adjustments to fully optimize your search marketing campaigns.
Quality Link Building
Another very important factor in how well your site shows up in search results is the number of high-quality sites with relevant links pointing to your site. We use only ethical methods to obtain these high quality links to improve your rankings in the search engines and keep your site safe from search engine penalties that can result from abusive methods.
Customer Centric Copywriting
We understand online sales and what customers want from a website. Our writers produce high quality, customer centric content that maintains your marketing message and is also optimized for the search engine spiders. High quality content is important for SEO and can also motivate customers to take specific action. We work with you to develop a web content strategy for delivering highly motivational customer centric content on your website.
Blog Marketing
A company blog is one of the best ways to regularly produce fresh, unique, search engine friendly content for your site, as well as dramatically increase customer experience. Equally important is the “Voice of the Blog” (VOB) strategy you employ. Defining your VOB is essential for driving customer appreciation of the communication service you want to provide. Whether you need help setting up your blog, updating it, defining its voice and purpose, or just need some advice, we have the experience and vision to help you increase your traffic, sales, and blog visibility.
PR Optimization / Online Public Relations
Online PR is now the de facto method of PR distribution. Whether you are new the world of PR or are generating dozens of newsworthy events we can produce high quality PR for your corporate communication effort. We can optimize your press releases and communications for the search engines and distribute your message across the Internet via global news distribution channels.
Email Marketing Automation
Email Marketing Automation is the art of creating multiple automated marketing streams that facilitate all manner of cross sell and up sell promotions to your opt in subscribers. By registering visitors for information requests, free give aways, newsletters, etc… you can grow a list of ready to purchase subscribers who will welcome news updates and targeted promotions in their in-boxes. Our email marketing professionals will implement and create turnkey marketing automation that will drive sales automatically all year round.
For more information or to sign up for one of our search engine marketing packages, please contact us.