The Executive Guide to Internet Marketing
February 24, 2008
Internet Marketing can be a daunting challenge for the unfamiliar. Yet an executive decision to allocate funds for the Internet Marketing effort must not just “take it on faith” that the strategic approach in question is sound and worth the time and resources.
To help make the decision a sound one we have compiled a brief executive overview of current Internet marketing theory based on sound research and technical insight. This high level strategy guide will become an essential reference for you not only in evaluating the claims of vendors but also in defining results when the bill comes due.
Click here to get The Executive Guide to Internet Marketing
The Executive Guide to SEO
February 24, 2008
Today’s executives rarely have the time to invest in detailed research so we have prepared a comprehensive executive guide to Search Engine Optimization. This quick read will give the busy executive all the detail they need to critically evaluate the need for and performance of a search engine optimization plan.
Broken down into the key factors of optimization best practices as well as the finer points of staying clear of dishonest methods The Executive Guide to SEO is a must read download.