Kingsrealm Group

Low Cost Eloqua Support Services.

Marketing Automation & Lead Management
Engage our expert implementation and setup services to get the most out of your Eloqua investment from the start. Let us setup your Eloqua to CRM integration, Lead Scoring model, Hypersite tracking, and dynamic content quickly and efficiently.

Marketing, Conversion & Campaign Design
Engage our expert marketing services for targeted email campaigns and template development, landing page development, graphic design, and content development. We are experts at designing and developing multi-step email nurturing campaigns in Eloqua Campaign Builder. Demand Genesis Eloqua Experts can also design and develop your CRM tracking, analytics and reporting for multiple user groups.

Eloqua Support, Platinum Services just $85/hr – Call 408-250-2390

This post is in response to Bob Warfield’s excellent article Marketing Automation Consolidation

A wonderful article, very thoughtfully written – thank you…

As a professional Marketing Automation Consultant, I too have my own reservations about what some companies can achieve.  My reservations however, are not with the capability of the MA systems. I generally evangelize the ultimate harmony of marketing and sales through the implementation of both MA and SFA. That being said these two systems can be brought into an environment as separates, providing lead management (SFA) for sales, and Demand Generation (MA) for marketing, long before any talk of integration, lead scoring, or web behavior analytics comes into play. 

The lag in this total integrated theory is always the quality of the marketing collateral and the depth of web content you need to optimize any potential scoring system you have in mind.  To this end, rather than coming in and tearing down the marketing department, we provide a B2B sales tools and the sales lifecycle guide for download that illuminates the necessary documents and marketing tools needed at each stage of the sales cycle. This speaks directly to Bob’s point about serving the customers online research. By helping our clients improve collateral and define the stages of the sales cycle we can improve demand generation effectiveness and bring sales and marketing closer together long before integration and lead score models come into the conversation.

I have found that with comprehensive marketing tools in place, outside of event management (unless the event is already canned), fully automated marketing campaigns are not just possible but relatively easy to create. These campaigns can run for many months needing only periodic review for new product and document updates.  

From this vantage point final integration and lead score based qualification gets much more focused and is much easier to demonstrate. AKA the totally integrated solution.

As to Bob’s knock on Social Media integration, here again the problem is not the MA solution but rather the company’s own effective use of the social medium. I find that very few companies even realize that Facebook pages can be easily customized to embed registration opportunities and tracked as a source. Same goes for using twitter or linked in as a lead source. So there is no dearth of methods for tracking these and inserting the leads directly into your automated campaigns. Just a lack of understanding that surrounds Social Media in general.

With this type of staggered approach to implementation the end benefits are more easily realized; Marketing, proving value and providing more, more qualified leads, and sales having a better view into not just better leads, but also groups of leads from prospect companies coalescing and gathering information to support an evaluation or purchase decision.

All this heavy lifting and optimization on the marketing side pre-integration suggests that even if consolidation occurred, nothing would change accept the name on the MA solution. i.e. there would be no advantage to offering both sides of the solution without reliance on the same legion of consultants to bring the company up to speed. Furthermore, SalesForce current support of third party solutions through their App network is more advantageous to SalesForce and its customers than would be any level of MA solution that SalesForce could offer.

In other words, just in the same way that SalesForce created the Saas CRM space, they also have created the partner ecosphere that is the essence of the Saas model. Everyone else is going to find out that just as before, over consolidation and feature bloat will lead to extinction ( see Seibel, Documentum, ect…).

Feel free to call me for more information and take advantage of our free consultation.

Marc King
Lead Consultant
Demand Genesis
408-250-2390

The free B2B Guide download is available on site at www.DemandGenesis.com

7-16-2010 San Francisco – Demand Genesis the Eloqua Expert Company, has expanded it’s reach throughout the United States with designated consultants serving coast to coast across the US. Says the company “Our team of seasoned marketing professionals is now serving every state in the USA. Having grown exponentially as marketing automation solutions have come to represent the leading edge of marketing optimization, Demand Genesis is proud to offer comprehensive Marketing Automation consulting services across the country in 2010.”

Launched in March 2010, Demand Genesis provides the full spectrum of Demand Generation and Lead Management solutions. By focusing on the Eloqua Marketing Automation solution as their primary consulting practice, Demand Genesis brings the world’s most powerful set of marketing automation tools available to business.

Demand Genesis Contact:
Phone: 408-250-2390
Email Sales@demandgenesis.com 
Web: www.DemandGenesis.com

Demand Genesis offers Eloqua based comprehensive Event Registration Management solutions. Using the full power of the Eloqua Event Module you can register attendees and manage available seats, handling cancellations and re-allocating those seats, send reminders, and followups, all in a completely automated environment to save you time and money.

Imagine a scenario where you are paying $5000 per attendee for mandated internal training, and now 5 attendees need to cancel and reschedule. How will you handle those cancellations to save that $25000 before the event? Is it a manual process? Would you even know, and possibly pay $25K for 5 empty seats? Demand genesis can automate that process for you saving you thousands in man hours and potential loss.

Call 408- 250-2390 and ask for Eloqua Event Registration Management.

Demand Genesis offers Eloqua extended management services (EMS) for companies looking to maximize productivity and performance of their Eloqua investment. We can provide email creative and campaign development working with your marketing teams to handle execution of your email marketing programs, providing all the metrics and analysis to optimize conversion on an ongoing basis.

All our services are available under your EMS contract and we will bring all our marketing automation and CRM integration expertise to the table so you can see the full spectrum of possibilities available to you. 

For a free consultation,

Call 408-250-2390 and ask for Eloqua Extended Services.

Demand Genesis can integrate Eloqua and SalesForce for end-to-end marketing automation and lead management. Providing complex data mapping, lead scoring matrix development, and website integration.

Integrating Eloqua and SalesForce adds tremendous value to the marketing effort and empowers sales by pre qualifying leads based on empirical data. This is the core of your lead nurturing and tracking solution. This integration allows marketing to track leads from campaign to close, giving your business key data you can leverage to optimize marketing spend and drive revenue growth.

Demand Genesis Eloqua Expert professionals can implement your Eloqua to SalesForce integration perfectly, as well as develop marketing automation and lead management processes to maximize productivity around your new integrated solution.

Call  408-250-2390 for Eloqua to SalesForce integration management.

Eloqua Consulting services by Demand Genesis.

• Marketing Automation Training & Workshops
• Eloqua Email Campaign Design & Development
• Eloqua Email Campaign Management & Process Optimization 
• Eloqua Campaign Builder Development & System Strategy
• Eloqua Implementation and Setup
• Eloqua Hypersite Website Integration
• Eloqua SalesForce Integration

Our Eloqua Consulting Services will help you get the maximum return on your Eloqua investment from day one. From system definition and implementation to SalesForce integration with lead scoring model and custom reporting and analytics. Demand Genesis Eloqua Expert Consulting Services has you covered. Let our Eloqua consulting professionals guide you to total success with your Eloqua programs today.

Nationwide Eloqua Consulting Services by Demand Genesis Eloqua Experts. Consider Demand Genesis for all your Eloqua Consulting needs.

Contact Demand Genesis: Call 408-250-2390 and ask for Eloqua Consulting Services.

Eloqua Consulting by Eloqua Expert.

• Eloqua Email Campaign Design & Development
• Eloqua Email Campaign Management & Process Optimization 
• Eloqua Campaign Builder Development & System Strategy
• Eloqua Implementation and Setup
• Eloqua Hypersite Website Integration
• Eloqua SalesForce Integration

Our Eloqua Consulting will help you get the maximum return on your Eloqua investment from day one. From system definition and implementation to SalesForce integration with lead scoring model and custom reporting and analytics. Eloqua Expert Consulting has you covered. Let our Eloqua consulting professionals guide you to total success with your Eloqua programs today.

Eloqua Consulting in the San Francisco Bay Area, Silicon Valley and surrounding cities. Consider Eloqua Expert Eloqua Consulting for all your Eloqua Consulting needs.

Contact Eloqua Expert: Call Marc at 408-250-2390 and ask for Eloqua Consulting.

Hire an Eloqua Consultant and get down to business. Eloqua expert knows your business needs and we deliver flawless email marketing execution, comprehensive project and program management with effective campaign design and integration. With Eloqua Expert consultants you can get back to your core business with the confidence that your Eloqua investment is delivering the ROI you need.

Speak to an Eloqua consultant – Call Marc at 408-250-2390

Have you ever considered integrating your Eloqua system with SalesForce? As complex as the data mapping, lead scoring matrix development, and website integration may seem, it is really much easier and faster to accomplish than you may think.

Integrating Eloqua and SalesForce adds tremendous value to the marketing effort and empowers sales by pre qualifying leads based on empirical data. This integration allows marketing to track leads from campaign to close, giving your business key data you can leverage to optimize marketing spend and drive revenue growth.

Eloqua Expert professionals can implement your Eloqua to SalesForce integration quickly and efficiently. We can also train marketing and sales staff to maximize your investment.

Call Marc at 408-250-2390 for Eloqua to SalesForce integration management.